SEO stands for Search Engine Optimization and if you’re a small business owner, it’s one of the most important tools you can use to grow your online presence. In short, SEO is the process of making your website easier to find on Google and other search engines. When someone searches for something you offer, whether it’s “interior designer near me” or “tax prep Toledo Ohio,” SEO is what helps your business show up in the results.
Good SEO means more traffic to your site, more eyes on your services, and more potential customers through your door. It’s not about tricking Google. It’s about helping search engines understand what you do and why you’re the best option out there.
Tools to Help You With SEO (Even If You’re Not a Pro)
There are a lot of tools out there about here are a few that are beginner friendly and genuinely helpful:
Google Search Console – Free and powerful. It tells you how your site is performing in search and flags issues
Ubersuggest – Great for keyword ideas and basic audits. Easy to understand for small business owners
Yoast SEO for WordPress sites – Helps you write better content and optimize each page for search engines
AnswerThePublic – Gives you real search queries people are using, which can inspire blog posts or FAQs
Moz or Ahrefs – More advanced but great for tracking backlinks and competitive analysis if you’re ready to dive deeper
What I Offer: Custom SEO Packages That Fit your business needs
There’s no one size fits all approach to SEO. Some clients just want their website to be search ready and handled behind the scenes. Others want help with content planning, regular updates, or even local SEO strategies like optimizing a Google Business profile. That’s why I create custom SEO packages based on:
Your industry and competition
The size and structure of your website
Whether you’re just starting or looking to improve what you already have
Your goals (for example, more foot traffic, online sales, better local reach)
My packages might include:
Keyword research tailored to your audience
On page SEO such as meta titles, tags, and image alt text
Blog post ideas or content writing
Local SEO setup including Google Business and citations
Monthly reports or check ins
Website audits and cleanups
Let’s Talk About What Works for You
If you’ve been wondering why your site isn’t bringing in business or if you’re just starting out and want to set things up right, I’d love to help. Whether we do a one time audit or an ongoing monthly strategy, I’ll make sure it fits your needs, not a template.
You can always reach me at delraybusch@gmail.com or check out some of my recent projects to see what’s possible.
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