Let’s talk about AI.
It’s everywhere right now. Writing emails. Creating marketing content. Drafting social posts. And for small business owners, it can be a huge time-saver. I use it all the time, and I show clients how to use it too. But here’s the thing. AI is a tool. It’s not a replacement for your voice.
If you’re using AI to help write blog posts, captions, or email subject lines, that’s great. It can take something off your plate. But you still have to read what it gives you, edit it to sound like you, and double-check the details. Because let’s be honest, AI gets things wrong more than people think.
Here’s how I suggest using it in your business.
Start with a prompt. Ask for a list of post ideas or a rough draft of a paragraph. Think of it like having an assistant who’s helpful but doesn’t always know your tone or facts.
Then treat the results like a rough draft. Not a final version. Read it out loud. If it doesn’t sound like something you’d say to a client or post online, rewrite it until it does.
Fact check everything. AI might guess at prices, dates, or descriptions. Just because it sounds confident doesn’t mean it’s right.
And finally, make sure the tone is yours. A lot of AI content sounds stiff or overly perfect. That’s not what people connect with. Your audience wants to hear from you. Your voice, your values, your way of speaking.
AI can absolutely help you work smarter. But your voice is what makes your business personal and trustworthy. Don’t skip the edit. That’s where the connection happens.
If you want help figuring out how to use AI without losing your authenticity, I’m always happy to help.
—Delray