Category: Uncategorized

  • What Is SEO and Why Does It Matter for Your Business?

    What Is SEO and Why Does It Matter for Your Business?

    SEO stands for Search Engine Optimization and if you’re a small business owner, it’s one of the most important tools you can use to grow your online presence. In short, SEO is the process of making your website easier to find on Google and other search engines. When someone searches for something you offer, whether it’s “interior designer near me” or “tax prep Toledo Ohio,” SEO is what helps your business show up in the results.

    Good SEO means more traffic to your site, more eyes on your services, and more potential customers through your door. It’s not about tricking Google. It’s about helping search engines understand what you do and why you’re the best option out there.

    Tools to Help You With SEO (Even If You’re Not a Pro)

    There are a lot of tools out there about here are a few that are beginner friendly and genuinely helpful:

    Google Search Console – Free and powerful. It tells you how your site is performing in search and flags issues
    Ubersuggest – Great for keyword ideas and basic audits. Easy to understand for small business owners
    Yoast SEO for WordPress sites – Helps you write better content and optimize each page for search engines
    AnswerThePublic – Gives you real search queries people are using, which can inspire blog posts or FAQs
    Moz or Ahrefs – More advanced but great for tracking backlinks and competitive analysis if you’re ready to dive deeper

    What I Offer: Custom SEO Packages That Fit your business needs

    There’s no one size fits all approach to SEO. Some clients just want their website to be search ready and handled behind the scenes. Others want help with content planning, regular updates, or even local SEO strategies like optimizing a Google Business profile. That’s why I create custom SEO packages based on:

    Your industry and competition
    The size and structure of your website
    Whether you’re just starting or looking to improve what you already have
    Your goals (for example, more foot traffic, online sales, better local reach)

    My packages might include:

    Keyword research tailored to your audience
    On page SEO such as meta titles, tags, and image alt text
    Blog post ideas or content writing
    Local SEO setup including Google Business and citations
    Monthly reports or check ins
    Website audits and cleanups

    Let’s Talk About What Works for You

    If you’ve been wondering why your site isn’t bringing in business or if you’re just starting out and want to set things up right, I’d love to help. Whether we do a one time audit or an ongoing monthly strategy, I’ll make sure it fits your needs, not a template.

    You can always reach me at delraybusch@gmail.com or check out some of my recent projects to see what’s possible.

  • Choosing the Right Website Platform: What You Need to Know

    Choosing the Right Website Platform: What You Need to Know

    One of the most common questions I get asked is, “What kind of website should I build?” The answer depends on a few things. What your business does, how involved you want to be in the site long-term, and what kind of features you need.

    I’ve worked with all the major platforms: WordPress, Wix, Squarespace, Shopify, and even GoDaddy’s site builder. There’s no perfect option for everyone, but there is a right fit for your business and I can help you find it.

    Here’s a breakdown of the top 5 platforms and what to consider.

    1. WordPress.org

    Best for: Long-term flexibility, SEO, and content-driven businesses

    Pros:

    • Highly customizable and scalable
    • Excellent SEO tools
    • Great for blogging, service-based sites, and growing businesses
    • Thousands of themes and plugins

    Cons:

    • Slight learning curve if managing on your own
    • Needs routine maintenance, backups, and updates
    • Hosting and security are your responsibility

    My take: WordPress is what I recommend if you want to build something powerful that can grow with you. I offer full setup, ongoing maintenance, and even content help if you don’t want to manage it all yourself.

    2. Wix

    Best for: Business owners who want an easy drag-and-drop builder

    Pros:

    • User-friendly interface
    • Clean, modern templates
    • Hosting and security included
    • Affordable monthly plans

    Cons:

    • Limited flexibility over time
    • SEO tools not as strong as WordPress (but still good!)
    • Can feel boxed in with certain features

    My take: Wix is great if you want to manage things yourself once it’s live—but I always recommend having a professional set it up properly. That way, the foundation is solid and the design reflects your brand. From there, you can handle small updates or I can pop in as needed.

    3. Squarespace

    Best for: Beautiful, image-driven websites with built-in structure

    Pros:

    • Polished, designer-quality templates
    • All-in-one platform (no need to worry about hosting)
    • Better blogging than Wix
    • Built-in analytics and e-commerce options

    Cons:

    • Less flexible with layout customizations
    • Limited third-party integrations
    • Slightly pricier than Wix

    My take: Squarespace works really well for creatives and boutique brands. I can build you a beautiful site, train you to update the basics, or manage changes for you long-term. It’s a very clean platform once set up right.

    4. Shopify

    Best for: Businesses focused on selling products online

    Pros:

    • Built specifically for e-commerce
    • Reliable, secure, and scalable
    • Excellent inventory tools and payment processing
    • Lots of integrations and apps

    Cons:

    • Monthly fees can add up
    • Not ideal for service-based or content-heavy sites
    • Custom design tweaks may require a pro

    My take: If you’re selling products regularly, this is the way to go. I can help set up your store, configure your products, and design it so it reflects your brand. You can manage orders easily after that—or bring me back in for updates when needed.

    5. GoDaddy Website Builder

    Best for: Getting something simple online quickly

    Pros:

    • Fast, basic setup
    • Hosting and domain bundled together
    • Low cost

    Cons:

    • Very limited customization
    • Not great for SEO
    • Doesn’t grow well with your business

    My take: It’s fine if you’re in a pinch or need a basic page up fast. But it’s not my top recommendation for long-term growth. I can make it look polished if that’s the route you choose, but most clients eventually move on to a more robust platform.

    Final Thoughts

    Every platform has its strengths. What matters most is how you plan to use your site and how much you want to manage on your own.

    Here’s what I always tell clients:

    • If you’re going DIY, let me help get it set up right so you don’t have to undo mistakes later.
    • If you want to hand it off completely, I can take care of everything—from the build to ongoing updates.
    • And if you want a mix of both, I’ll create the foundation, then give you the tools to handle simple changes on your own.

    If you’re not sure where to start, let’s talk through your options. I’m happy to recommend the best fit based on your goals and how you like to work.

  • How to Use AI as a Business Owner Without Losing Your Voice

    How to Use AI as a Business Owner Without Losing Your Voice

    Let’s talk about AI.

    It’s everywhere right now. Writing emails. Creating marketing content. Drafting social posts. And for small business owners, it can be a huge time-saver. I use it all the time, and I show clients how to use it too. But here’s the thing. AI is a tool. It’s not a replacement for your voice.

    If you’re using AI to help write blog posts, captions, or email subject lines, that’s great. It can take something off your plate. But you still have to read what it gives you, edit it to sound like you, and double-check the details. Because let’s be honest, AI gets things wrong more than people think.

    Here’s how I suggest using it in your business.

    Start with a prompt. Ask for a list of post ideas or a rough draft of a paragraph. Think of it like having an assistant who’s helpful but doesn’t always know your tone or facts.

    Then treat the results like a rough draft. Not a final version. Read it out loud. If it doesn’t sound like something you’d say to a client or post online, rewrite it until it does.

    Fact check everything. AI might guess at prices, dates, or descriptions. Just because it sounds confident doesn’t mean it’s right.

    And finally, make sure the tone is yours. A lot of AI content sounds stiff or overly perfect. That’s not what people connect with. Your audience wants to hear from you. Your voice, your values, your way of speaking.

    AI can absolutely help you work smarter. But your voice is what makes your business personal and trustworthy. Don’t skip the edit. That’s where the connection happens.

    If you want help figuring out how to use AI without losing your authenticity, I’m always happy to help.

    —Delray

  • 5 Website Mistakes to Avoid (And How to Fix Them)

    5 Website Mistakes to Avoid (And How to Fix Them)

    If you’re a small business owner, your website shouldn’t be an afterthought! It should be working for you. It’s often the first impression people get of your business, and whether you’re a dog groomer, a township, or a tax pro, first impressions matter.

    I’ve seen the same five mistakes pop up over and over again. The good news? They’re all fixable.

    1. Outdated Info

    Your hours, services, and contact info should be accurate at all times. According to a BrightLocal survey, 77% of consumers lose trust in a business with inconsistent or incorrect contact details. Set a reminder to check your site once a month! It takes five minutes and keeps you from looking careless. I recommend setting reminders in your calendar when it is time to remove information or make changes.

    2. No Clear Call to Action

    What do you want people to do when they land on your site? Book an appointment? Fill out a form? Call you? Make it obvious. A study by Small Business Trends found that 70% of small business websites lack a clear call to action on their homepage. Add buttons, link your services, and keep it simple.

    3. Too Much Text

    You don’t need to say everything all at once. People skim—especially on mobile. Use headings, bullet points, and short paragraphs. According to Nielsen Norman Group, website visitors only read about 20% of the text on a page. Say less, but say it clearly.

    4. Mobile Unfriendly

    More than 60% of website traffic now comes from mobile devices (Statista, 2024). If your site doesn’t adjust well to smaller screens, you’re likely losing visitors. Test your site on your phone and if people have to pinch and zoom, it’s time for an update.

    5. No Personality

    This one’s big. Your website should reflect who you are. People want to work with someone real, not a faceless business with a stock image homepage. Share a photo. Use your voice. A little personality goes a long way in building trust.

    If any of this sounds familiar and you’re not sure where to start, I’m happy to take a look and give honest, actionable feedback. Sometimes just a few small changes can make a big impact.

    —Delray

  • Welcome-glad you are here!

    Welcome-glad you are here!

    Hey there! I’m Delray, and I’m so glad you’ve landed here on my site.

    I own and operate Delray Busch Social Media & Marketing LLC, where I help small businesses, townships, and nonprofits build strong, clean, and effective digital presences. Whether it’s designing a website, managing content, or clarifying your brand’s voice. I love the process of helping people show up well online.

    But outside of work? I wear a lot of hats.

    I’m a wife and mom of three, and our life is full of sports schedules, school events, and community projects. I’m involved in multiple nonprofits, serve as the Executive Director of the Swanton Area Chamber of Commerce, and most weekends you’ll find me helping with an event or coordinating a local block party.

    When I get a rare quiet moment, I enjoy walking our dachshunds, playing with design ideas, or getting lost in a good business podcast. I also have a deep appreciation for community-building, storytelling, and any project that combines the two.

    Whether you’re a client, a fellow business owner, or just curious, I’m glad you’re here.

    —Delray